Look good has a price and a good one. Nevertheless people are ready to spend a lot of money on it and advertisers know that very well.
In addition, companies use scientific language in their ads to be even more convincing.
They create needs like anti-wrinkle products and it works so well that not only they sell anti-wrinkles face cream but they sell also all sorts of variants : anti-wrinkles hand cream, anti-wrinkles face cream night, day and eye formula ...
However, aging is not the only fear advertisers exploit.
Anti wrinkles commercial :
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| Diet pills |
Indeed, this past few years sells of diet products have increased dramatically. Every single product has his "diet twin" : diet soda, diet cereals and even creams that reduce your waist.
To such an extent that today almost everything you can see on a drugstore's cash desk is an ad for diet drugs, pils that will help you being slimer.
People and especially women are obsessed with calories. They would rather buy a yoghurt 0% than a standard one even if it costs twice the price. It gives them good conscience.
They would buy anything to lose weight and that expains why so many marketing compains are focused on the diet side of a product.
People and especially women are obsessed with calories. They would rather buy a yoghurt 0% than a standard one even if it costs twice the price. It gives them good conscience.
They would buy anything to lose weight and that expains why so many marketing compains are focused on the diet side of a product.
Commercial for a diet product :
Recently advertisers have found a new golden mine : bio products.Companies assure that their products are much healthier than the others and that justify expensive prices. Once again they are using the fact that people follow one's conscience.However today advertisers can't denied that it is not only a matter of health care anymore. It has become a commercial phenomenon and they take advantage of it; rising prices the more they possibly can.What is absurd is that everything is bio just like everything is low-fat. You can buy bio food for cats and dogs, books and even anti aging product. ( Have a look on : Portail Bio )It is obvious that advertisers use your desire to be slim, stay young and eat healthy food to promote and sell as much products as they want. Appearance and good conscience are keys to successfull sells !
http://www.instantlyloseweight.net/tag/diet-pills/
http://www.ubergizmo.com/2007/08/sony-bio-battery-loves-glucose/
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