Targeted advertising

When we watch television and it's time for advertisements, we switch the channel because it's boring. But now we can be touched by the so called "targeted advertising". Actually, next autumn, American advertisers will change their ads depending on the audience :  some states will have specific ads , as shown in this link.

It can be beneficial for the television marketing because if an advertisement deals with something that concerns us, it will be more likely to have our attention. Consequently, one can watch an advertissement for a product or a service which one really needs.

Today, Google use this form of marketing and it's very attractive to have some advertisements which interess us. It analyzes our own research to display the ads that suits us more.

Here are some examples of targeted advertising which already exist :

 

But choosing ads in function of the audience can be felt by people as two persons who live in the same country are different because they don't live in the same place. Actually some people can think they are sidelined because they don't have the same adverts than others.

So targeted advertising can be very useful for the companies to sell more products but I think this form of marketing could be too excessive for people.

Kevin