In case you hadn't noticed, advertising has made its way into the world of video games. Maybe you can remember the applications on the side of your screen, haranguing you to press several spots, or to shoot a virtual ball to beat a virtual goal keeper, which virtualy mises the ball, which then send you to a brand website, which wants to make real money! This new way of advertising is known as 'advergaming'.
Many advergames for international brands are spreading on the web
It's the kind of ad Hundai's UK has choosen to get closer to consumers, to provide them advertisement, to appear to them as a friendly car maker which ensures to satisfy its clients. This decision is not an innocent bet, but it has been taken after the analysis of survey led by the brand itself. This shows that, with the dynamism of the smartphones maket, more than a half of the users of such phones have at least three games on it and play to one game everyday!
Besides, this type of advertisement can last as long as the game provider decide to enable it to be downloaded. Thus, it can be a clever and cheap opportunity to remind each player, almost everyday, who is at the background of their advertisement.
That's why in the last few years, opportunists web-desingers and virtual game conceptors have focused on providing 'advergames' to the enterprises, building a real new market of the advertisement.
Sources: http://marketinomics.com
Vincent
Aucun commentaire:
Enregistrer un commentaire