The sex power

Nowadays, we can watch more and more sexual image hidden in adverts. In fact, some ads can be ambivalent until the end in order to catch the audience. So, we can wonder:  What do the brands expect when they use sexual conotations?

The reason is to aim more people because this is unexpected and original. The fact to being shocked is necessary to make an impression. In fact, if people think some ads are shocking they don't forget it.

Here are some examples of advertisements with sexual implications :

But sometimes people disagree with the fact of using sexual image in order to sell products or to offer services. This article reflects the fact that shocking people too often is not beneficial 

Luckily there are some companies who control these conotations in advertising

- In France, the CSA (Conseil Superieur de l'Audiovisuel)

- In England, the ASA (Advertising Standards Authority)

Thanks to these groups, people can watch television and not be shocked by these pictures every time they turn on the television .



Kévin